Kim: Last year we spent some time with Lucinda, putting together our marketing canvas. And it has been such a good tool for our business, hasn’t it?
Sophie: So good, she was lovely, really made us feel so relaxed when we were in our meetings. And it really stripped us back to what we needed to think about, what our customers felt about our business and allowed us to just go back to basics.
When we’ve been working in our business for so long, this is then just kind of stepping back and working on our business and having that kind of clear outlook, and it’s just giving us a really great deal.
Kim: I’ve used it several times this year to refer back to, so when I’ve been going into buying meetings, I want to make sure that every single product that we bring into Treehouse fits what our business is all about, fits our main values.
Sophie: I’ve been on maternity leave. So coming back, going back to something I was working on, like Social Media, again, Buying as well, and I’m able to look back at the canvas; what did we say over this last year, what have we been doing, have we been hitting it. Also for setting my objectives for this year as well. I always go back to it.
Kim: Actually, we hit our targets that we set last year. We should be celebrating!
Sophie: We keep continuing to update it. It’s always something now, when me and Kim are in meetings, that will always bring upon onto our laptops.
Kim: It’s great for going through with staff, we’ve got a team of lots of part-time members of staff. And so it’s really important that they understand what our business stands for, and how we expect our customers to be treated. And so it’s a really good tool to help get them involved and make sure that we’re all singing from the same hymn sheet.
