Thinking of hiring a marketing role through kickstart?
Don’t lose sleep worrying whether you’re providing your kickstart marketing hire enough support
Keep company values strong
Get results you, your business and your new hire can shout from the rooftops
The Kickstart Scheme provides funding to create new job placements for 16 to 24 year olds on Universal Credit who are at risk of long term unemployment. Employers of all sizes can apply for funding which covers:
- 100% of the National Minimum Wage (or the National Living Wage depending on the age of the participant) for 25 hours per week for a total of 6 months
- associated employer National Insurance contributions
- employer minimum automatic enrolment contributions
Employers can spread the start date of the job placements up until the end of December 2021.
Every job placement created gets £1,500 funding. This funding is for setup costs and to support the young person to develop their employability skills. FUTRSMPL’s Tier 3 support may be partly funded via this £1500 allowance.
For more information on the scheme, how to apply or how to find a gateway organisation head to https://www.gov.uk/government/collections/kickstart-scheme
Registered gateway organisation AAI employability is a FUTRSMPL partner organisation
(all this really means is we like how each other work and occasionally earn referral fees from recommendations, but not in the case of the kickstart scheme)
Earliest start for the hiring process to begin is November 2020
Register your interest in using FUTRSMPL to support your kickstart marketing hire: we’ll keep you up-to-date with anything we hear and provide tips on how to make onboarding your new team member nice and simple.
How can FUTRSMPL bring value to both company and new kickstart employee?
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“You can call it a marketing strategy tool, but it almost feels like marketing therapy!”
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“When we’ve been working IN our business for so long, this is then just kind of stepping back and working ON our business and having that kind of clear outlook”
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“On one piece of paper, I now, can articulate my marketing strategy and I understand it in my head, instead of having all these bits of random things going about my head.”
Benefits inline with kickstart:
Each of the headings below aligns with support information required by the kickstart scheme
What support will be offered:
- a proven framework which guides and trains individuals in proven methods for consolidating a brand and developing a marketing strategy.
- A marketing planning format based on achievable measurable tactics
- Email reminders with hints and tips for delivering marketing tactics
- 2 hours per month support from a marketing expert with 15yrs+ experience in the field
- These two hours per month can be used both for on the job requirements and for employee development related to a marketing career
What support is NOT provided via FUTRSMPL:
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- Line management
- HR-related Employee onboarding
When will this support be provided:
- Throughout the placement, while membership is in place (Billed on a monthly basis – 1-month notice required for cancellation)
How many hours will it take:
- We recommend allowing at least a 1/4 of the expert hours to individual support for the employee and their career development. (CV, recommendations of online training courses etc)
- With the majority of the skills being developed during the hands-on work they carry out within your company.
- We’d recommend allowing at least 16hours over the course of the 6months
Who will provide the support:
- FUTRSMPL will provide marketing specific support, HR and personal development can be carried out internally. Alternatively, one of our partners AAI are providing a bespoke career development package that may be of interest. (AAI’s kickstart package is completely separate to FUTRSMPL’s)
How will the support be monitored:
- FUTRSMPL will work the company and the employee to develop objectives for development over the course of our working together and these will be measured in each of the expert call sessions
- Marketing objectives will be measured via the platform
Benefits for your business:
What’s Included?
(View in landscape for the full comparison)
Tier
3
£275
per month
The Futrsmpl Brand Canvas The framework for the heart and soul of your business, all in one place.
Annual Canvas Cycle Update your canvas each year to track your progress and adapt to changes.
90-day Planning Cycle Only 6 new tactics, that’s just 1 every 2 weeks keeping it measurable and manageable. Record your results & update your plans every 90 days.
Chart Your Progress See the difference your efforts are making towards your goals. With Objectives and Metrics charts delivered following each quarterly update.
Build Confidence in Your Own Skills By keeping things simple and manageable with proven techniques you’ll see you ARE capable of successfully marketing your business.
Guided Completion: Brand, Goals & Challenges Our unique question guided process gently coaches you through each element.
Guided Completion: Overall Strategy, Marketing Strategies & 90 day plan Our simple step by step method helps you create strategies that are manageable and will see results.
Marketing Experts On-Call Book time in with one of our marketing experts to sense check your canvas entries, discuss strategy or get opinions on tactics & results.
Tactical Planning Reminders Email reminders tailored to the activities you have planned in with practical tips for ensuring smooth delivery.
Virtual Customer Discovery Workshops Led by our founder, Lucinda Bray, we discuss various techniques to learn more about our target customers and how that helps us to get our messages to them in a way they appreciate. Held monthly, last Wednesday of each month.
Virtual Getting to Goals Workshops Deep dive into developing simple strategies, exploring options and sharing ideas within the group so we can gain confidence with our peers. Held monthly, 2nd Wednesday of each month led by our founder, Lucinda Bray.
New Start Mentoring Providing expertise for junior marketers (and their line managers) to call upon whether to reassure them of tactics and results, share best practice or point in the direction of specific training. (As part of the 2 inclusive expert sessions per month).
Dedicated Expert Build a trusting and supportive relationship with the same expert each call.
Tier
0
£0
per month
The Futrsmpl Brand Canvas The framework for the heart and soul of your business, all in one place.
Annual Canvas Cycle Update your canvas each year to track your progress and adapt to changes.
90-day Planning Cycle Only 6 new tactics, that’s just 1 every 2 weeks keeping it measurable and manageable. Record your results & update your plans every 90 days.
Chart Your Progress See the difference your efforts are making towards your goals. With Objectives and Metrics charts delivered following each quarterly update.
Build Confidence in Your Own Skills By keeping things simple and manageable with proven techniques you’ll see you ARE capable of successfully marketing your business.
Basic Boxes: Brand, Goals & Challenges Complete the boxes to find out how much of the brand & business basics you already have to make good marketing.
Basic Boxes: Overall Strategy, Marketing Strategies & 90-day plan Complete the boxes to outline how your business is going to get to its goals.
Marketing Experts On-Call Book time in with one of our marketing experts to sense check your canvas entries, discuss strategy or get opinions on tactics & results.
Tier
1
£35
per month
Everything from Tier 0 With
Guided Completion: Brand, Goals & Challenges Our unique question guided process gently coaches you through each element.
Tactical Planning Reminders Email reminders tailored to the activities you have planned in with practical tips for ensuring smooth delivery.
Virtual Customer Discovery Workshops Led by our founder, Lucinda Bray, we discuss various techniques to learn more about our target customers and how that helps us to get our messages to them in a way they appreciate. Held monthly, last Wednesday of each month.
Virtual Getting to Goals Workshops Deep dive into developing simple strategies, exploring options and sharing ideas within the group so we can gain confidence with our peers. Held monthly, 2nd Wednesday of each month led by our founder, Lucinda Bray.
Tier
2
£65
per month
Everything from Tier 0 With
Guided Completion: Overall Strategy, Marketing Strategies & 90 day plan Our simple step by step method helps you create strategies that are manageable and will see results.
Tactical Planning Reminders Email reminders tailored to the activities you have planned in with practical tips for ensuring smooth delivery.
Virtual Customer Discovery Workshops Led by our founder, Lucinda Bray, we discuss various techniques to learn more about our target customers and how that helps us to get our messages to them in a way they appreciate. Held monthly, last Wednesday of each month.
Virtual Getting to Goals Workshops Deep dive into developing simple strategies, exploring options and sharing ideas within the group so we can gain confidence with our peers. Held monthly, 2nd Wednesday of each month led by our founder, Lucinda Bray.
Tier
3
£275
per month
Everything from Tier 1&2 With
New Start Mentoring Providing expertise for junior marketers (and their line managers) to call upon whether to reassure them of tactics and results, share best practice or point in the direction of specific training. (As part of the 2 inclusive expert sessions per month).
Dedicated Expert Build a trusting and supportive relationship with the same expert each call.
Why do I need An Online Strategy Builder?
We understand that filling in boxes isn’t always as easy as it sounds.
A strategy is one of the most important things you need to make your business a success. That’s why we have included it in our canvas and why we’ve distilled a lot of hands-on and academic experience into a neat process to help you create a simple strategy for success.
Read MoreRegister Your Interest
Register your interest in using FUTRSMPL to support your kickstart marketing hire: we’ll keep you up-to-date with anything we hear and provide tips on how to make onboarding your new team member nice and simple.