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MAKE YOUR MARKETING FUTRSMPL

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Stop missing out sales

Keep prioritising your customers

Start making your marketing work harder (without taking over your time!)

We’re here to support companies that need to get the word out about their business using the resources they already have on their team (or in themselves!) Guiding them from ‘I barely know where to start with this marketing stuff‘ through to ‘I get this, and thanks to all the new sales we can hire someone to join the team and do it with us.

If you’re looking for someone to do all of your marketing for you, we aren’t what you’re looking for.

What’s Included?

(View in landscape for the full comparison)

Tier

0

£0

per month

The Futrsmpl Brand Canvas   The framework for the heart and soul of your business, all in one place.

Annual Canvas Cycle   Update your canvas each year to track your progress and adapt to changes.

90-day Planning Cycle   Only 6 new tactics, that’s just 1 every 2 weeks keeping it measurable and manageable. Record your results & update your plans every 90 days.

Chart Your Progress   See the difference your efforts are making towards your goals. With Objectives and Metrics charts delivered following each quarterly update.

Build Confidence in Your Own Skills   By keeping things simple and manageable with proven techniques you’ll see you ARE capable of successfully marketing your business.

Basic Boxes: Brand, Goals & Challenges   Complete the boxes to find out how much of the brand & business basics you already have to make good marketing.

Basic Boxes: Overall Strategy, Marketing Strategies & 90-day plan  Complete the boxes to outline how your business is going to get to its goals.

Marketing Experts On-Call   Book time in with one of our marketing experts to sense check your canvas entries, discuss strategy or get opinions on tactics & results.

Tier

1

£35

per month

Everything from Tier 0 With

Guided Completion: Brand, Goals & Challenges   Our unique question guided process gently coaches you through each element.

Tactical Planning Reminders   Email reminders tailored to the activities you have planned in with practical tips for ensuring smooth delivery.

Virtual Customer Discovery Workshops   Led by our founder, Lucinda Bray, we discuss various techniques to learn more about our target customers and how that helps us to get our messages to them in a way they appreciate. Held monthly, last Wednesday of each month.

Virtual Getting to Goals Workshops   Deep dive into developing simple strategies, exploring options and sharing ideas within the group so we can gain confidence with our peers. Held monthly, 2nd Wednesday of each month led by our founder, Lucinda Bray.

Tier

2

£65

per month

Everything from Tier 0 With

Guided Completion: Overall Strategy, Marketing Strategies & 90 day plan   Our simple step by step method helps you create strategies that are manageable and will see results.

Tactical Planning Reminders   Email reminders tailored to the activities you have planned in with practical tips for ensuring smooth delivery.

Virtual Customer Discovery Workshops   Led by our founder, Lucinda Bray, we discuss various techniques to learn more about our target customers and how that helps us to get our messages to them in a way they appreciate. Held monthly, last Wednesday of each month.

Virtual Getting to Goals Workshops   Deep dive into developing simple strategies, exploring options and sharing ideas within the group so we can gain confidence with our peers. Held monthly, 2nd Wednesday of each month led by our founder, Lucinda Bray.

Tier

1&2

£95

per month

Everything from Tier 1&2 (With a wee discount)

Tier

3

£275

per month

Everything from Tier 1&2 With

New Start Mentoring   Providing expertise for junior marketers (and their line managers) to call upon whether to reassure them of tactics and results, share best practice or point in the direction of specific training. (As part of the 2 inclusive expert sessions per month).

Dedicated Expert   Build a trusting and supportive relationship with the same expert each call.

Find the package that best suits your business right now.

It can be difficult working out what kind of marketing support you need, so we’ve worked up some scenarios and matched them to which package and how it can help so that this can guide you towards making a selection that fits your situation.

We also understand that sometimes you just need to start somewhere so you can understand what it is you don’t know before selecting the right package for you.

‘We’re hiring our first marketer’

You’re about to hire a junior marketer who will be helping you to deliver pretty much all your marketing.

You don’t have as much time, or up-to-date knowledge, as you’d like to go through best practice with them but want to make sure both they, and you, have somewhere to go to for specific marketing advice & questions.

Tier

3

Take a deep breath, it’s ok. No one knows everything. And boy do we know how it feels to not have enough time to get everything done.

But with a little dose of advice and guidance in the right places, we can reign in your newbie’s enthusiasm just before it steers off course. We can talk through the elements of projects to minimise the time drains and make sure that not only does your new team member feel confident delivering an on-brand strategy but that you are seeing and understanding the results and how that affects your bottom line.

‘Keep me on track to our goals’

You would love to be hiring someone to handle your marketing, but don’t quite have the budget or time for that right now. There are big things coming up, including potential funding meetings and a new product launch.

You need to not just look like you know what you’re doing but at least a little bit, feel like you know what you’re doing. A little handholding from someone that knows what they are doing, is exactly what you’d like right now.

Tier

3

You can do this, marketing doesn’t have to be rocket science and it doesn’t have to take up all your time.

Whether it’s a pep talk, a discussion over whether to take that discount ad space with the guardian they keep emailing you about or getting everything you need for a door-drop ready on time. Build trust in your own skills and market your way to starting your very own marketing team.

‘Too much of what we are doing only lives in my head’

You have bits and pieces here and there but need something to pull it all together so it makes sense, from who you are, what you do and why you do it, all the way through to where you are going and how you are going to get there.

Tier

1&2

In less than 1/2 a day, our processes will have clarified who you are, how you communicate that to your customers consistently and have you on your way to your goals in simple manageable steps.

You have time to run your company in line with your values and get results from your marketing. A framework and a few reminders and you’ll be wondering why you thought this marketing stuff was a black art.

‘I just need to detail our route forward’

You’re comfortable with who you are, how you’re talking to your customers, your logo etc but need help with putting a proper plan in place how you actually get to your goals

Tier

2

We aren’t about making you buy something you don’t need if you are happy you can complete the basic boxes on all things brand, customers & consistency. Let’s move straight to developing those strategies.

You may feel like they are too simplistic at first, but trust us, simple is the key. No more throwing the kitchen sink at it and hoping something sticks. A few things done well will give you a whole lot more return, as well as a few more hours of valuable shut-eye. or let’s be honest, a few more hours to work on another area of the business.

‘Help me figure out exactly how to talk about our brand’

We know our product and are roughly sure who we are talking to but not entirely sure what we should be saying and how. We like to get this in place before getting too far along with planning etc

Tier

1

You can’t work out how you are going to get where you are going if you don’t know exactly where you’re starting from. Let’s figure that out first.

Running a business is often more about baby steps, learning then adapting than it is getting everything right straight away. Marketing is the same. Who you are, what you’re doing, who you’re doing it for and why you’re doing it is essential. There’s no point working on how to get somewhere until you have a clear picture of your brand. When we say clear picture we mean an honest representation, not perfection. Everyone can do that.

‘I’m curious (and a little bit lost)’

We’re floundering, I’m not yet sure what it is we don’t know, nevermind what figuring out what to search for to learn how. We have a product, we have a name, now what?

Tier

0

Don’t worry, we’ve never met a purpose-driven entrepreneur who doesn’t feel out of their depth at one point or another. You’re streets ahead of some for even saying you don’t know everything.

Try the basic canvas completer, write in what you can and use the areas you get stuck on as a guide for where to go next. Either by using our canvas directory to find specialist help or upgrading to one of our guided tiers.

Remember all members can book a time to talk things through with one of our experts.

‘I know it, I just need everyone else to know it too’

You’re a marketer at heart, but there are a million other things going on too and you just needa framework to put everything in, that won’t take too long and can be shared easily.

Tier

0

We’ve never met a marketer who doesn’t need a little prompt every now and then. Let the futrsmpl brand canvas be the one-stop-shop for marketing information for anyone in or working with your organisation.

Lucinda Bray

Lucinda Bray

FUTRSMPL Founder

Experience: 15+ Years, In-house & Agency Marketing
Passion: Keeping Marketing Simple
Hate: Using Jargon to Sound Clever
Love: Family, Music, Chocolate
Let’s connect!

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