New, Vaguely Prepared & Pretty Cringeworthy
The Futrsmpl Vodcast – – 19/10/2018
New from Futrsmpl…
Each week we will be sitting down to answer a few questions about our week, from interesting facts discovered during our many research quests to how we have been looking after ourselves, including our mental health.
Every other week or so we will be joined by a special guest from the very vibrant Scottish Entrepreneurial Ecosystem.
We already have a couple of great guests lined up for the couple months: Nick Murray, from Adopt an Intern, and globally renowned relaxation specialist Andrew Johnson.
Disclaimer 1: This one was technically pre-recorded as youtube want us to wait for 24hrs before we are allowed to film a youtube live! We haven’t changed anything though…
Disclaimer 2: I started editing the subtitles… but there’s too many of them, so if you’re really bored you can play spot the incorrect word…
Lucinda Bray 0:01
Hi, and welcome to the first #futrsmplfridaylive. This is a bit of a new venture for us. We are going to test out doing some key questions of what’s been happening over the week. And every other week we’re going to be getting in some guests to come and talk about their week as well. So a little bit about futrsmpl, if you don’t know of us, we are a, I suppose we’re a consultancy primarily at the moment, that focus on marketing strategy, brand and messaging. The aim is to get people to get their message to their customers in the most succinct, efficient way possible, and how can they be best delivering on those things? So I’m Lucinda Bray. I’m the founder of futrsmpl and this is Adam. He is a relatively new start to futrsmpl this is his third week. We were supposed to be trying to do this video two weeks ago and it didn’t happen two weeks ago. It didn’t happen last week, nearly didn’t happen today because apparently, you’ve got to wait 24 hours to do a YouTube Live So instead, we’re just filming on photo booth instead. So the quality might not be amazing. But hey, who cares? And so how this works, what we’re going to do, we’ve got a series of question cards here. And with some set questions, we’re going to shuffle them up. The questions are around interesting things that we’ve learned this week. One of the things that we’re really passionate about here is making sure that everyone is looking out for their own well being and their mental health. That’s a really big thing for me. So there are a few of those questions in there too, because I’m really keen to make sure that that is something that is more part of day-to-day conversation, not just something that you hardly ever discuss. So there may be some interesting questions in there. So what I’m going to do is set a timer for…
should prepare this timer, erm, set this timer for 10 minutes so that we’ve got 10 minutes to answer the questions. We might get through more questions that we’ve got, we might if it takes a long time, take longer.
(the screens gone dark, I wonder if the videos… Great.) And Okay, ready? Let’s go. You go first.
Adam Crawford 2:06
Alright, let’s see. Okay, so most interesting fact.
Lucinda Bray 2:12
Most Interesting fact, So here are we, are you, do you read your question and I answer it? or…
Adam Crawford 2:17
I’ll just take it. Most Interesting fact. Gosh on the spot. I actually have two different coloured eyes, which is pretty rare.
Lucinda Bray 2:28
Okay, yeah, there’s just that’s it. That’s David Bowie, isn’t it?
Adam Crawford 2:31
And yeah, so one is a bit greeny, and the one is blue. So that’s the most interesting fact about me. him. Yeah, that’s actually a tricky one.
Lucinda Bray 2:42
I think my intention was the most interesting fact we’d found out this week. But the most interesting fact about you is also interesting I
Adam Crawford 2:48
found out this week. Oh, that’s also Oh gosh, most interesting fact I found out this week.
Lucinda Bray 3:02
I’ve got a really good actually, I might just jump in here. So we are part of an accelerator programme at the Royal Bank of Scotland. And there are loads of new businesses that are just starting. And we’re just starting the new kind of cohort has loads of new businesses that were to hit here as well and one of them this week, was running through her pitch and what her business is all about. And she had a fact in there that I was absolutely astounded at. Apparently, the average woman in America puts more than 500 different chemicals on her face, just through makeup every day.
Adam Crawford 3:32
Wow. That’s really interesting.
Lucinda Bray 3:34
Adam Crawford 3:35
Lucinda Bray 3:36
Crazy. So she’s creating a whole new skincare range that apparently doesn’t have many chemicals in it. So that’s why she’s here. But I was like, What? You imagine how many chemicals there are in your bathroom cupboard? I mean, I think admittedly, I think the US has different erm different laws to the EU. So I think we would probably maybe have slightly less because we’re in the EU, but I don’t know. I thought that was insane.
Adam Crawford 3:58
Yeah, surely that is really damaging as well.
Lucinda Bray 4:00
You’d think yeah. I mean start thinking back to the days of like Queen Elizabeth and putting lead on her skin? Stuff like that? Queen Elizabeth I, obviously, um, but yeah, I thought that was super interesting. Yeah.
How mindful Have you been this week? I probably haven’t been as mindful as I should be so mindful in terms of mindfulness, not mindful isn’t careful of everyone else. And I should probably be more careful of other people as well. So, how mindful have I been this week?
I suppose I have been doing so I do 10 minutes every night of kind of yoga stretches. And I do try and be mindful in those, so kind of thinking about just taking myself out at the moment, well taking myself out of work head and trying to be more in the moment. But that’s just been 10 minutes a day, which isn’t really isn’t quite as much as they should.
Adam Crawford 4:54
I think that’s good, because I would add I’ve not been mindful at all. No, I’m quite bad at that too I need to get a lot better. Just some I’ve been quite busy, not really taking the timeout that I should.
Lucinda Bray 5:08
So, okay, well, we’ll hopefully when we get the holistrio app. That’ll help.
Unknown Speaker 5:11
yeah that’ll be cool with that right. Next one, not about me,
Lucinda Bray 5:16
not about you. Yeah, but the week
Adam Crawford 5:18
example of something you’ve kept simple this week. And I’d say, my schedule, okay. Normally, it’s really hectic. And, and in terms of that, it’s actually gone into, like, what we’ve been doing with the business. And so planning different things and making sure that is really structured. And just to the point. And a lot of the time, I think, me personally and a lot of other people can get really carried away with kind of doing things left, right and centre with their day, and different things that they’re actually doing within the day. And so I’d say I’ve been really good at structuring my tasks. And yeah, and keeping them simple, which I think so really a good thing.
Lucinda Bray 6:01
I’m still super guilty of trying to write an email and thinking of something else, going, and opening another tab. There was one day this week that we looked at my computer and I had, like, we couldn’t even count the number of tabs that I had open on that.
I think it was twenty
Yeah, maybe right.
Adam Crawford 6:15
Lucinda Bray 6:18
Good, right, next one: A task that has taken longer than you thought.
So many tasks take longer than I think. And on the whole, I think I’m getting better at planning, the different times and the times that things take, I think probably, I’m gonna say we’re redoing the website at the moment. I’m going to say there’s gonna be elements of that. Yeah. And some of that we might do really quickly, like in terms of what…the first mapping we did really quickly.
Adam Crawford 6:49
Yeah, we did.
Unknown Speaker 6:51
And then when it actually came to implementing that into the site, it took a lot longer. Actually putting that into place took a lot longer than I thought it would. But then once it was in place, it’s been easy enough, ish, to get the content in place. I’ve still got a few more bits of content go. And hopefully, the site will go live at some point, probably Monday now I think. Yeah, Friday is a bad time to launch a website. And yeah, so I’m going to say that something that we thought we’d planned it really well. And then once we tried to map the, it was the navigation system, the navigation of where everything was going to go, once we were trying to put that into place, we are using Squarespace and the different templates and all this kind of thing and how we were going to get drop-down menus, because we’re trying to do everything ourselves, and it yeah, it didn’t go as smoothly as I’d hoped.
Adam Crawford 7:38
Good, cool. Next one, see. Okay, so anything you’re looking forward to next week, erm I’d say the main one, that I’m looking forward to is doing some of the research stuff. There are some different things that we’re going to be doing next week. That’s really fallen to the stuff that I really love, and which is always good. Yeah, I’m really looking forward to that. And I’m quite a research-driven person, I’d see that as my kind of superpower, researching and then kind of taking something from the research and really run away with it. And so yeah, a bit of a geek when it comes to research.
Lucinda Bray 8:23
Yeah, research is a big part of what we do for our clients. And we’ve got a client project coming up, which is I suppose its targeting to do with the football sector. We can probably say that much. And you’re a bit of a football geek. So um, I don’t know can you call people that like football football geeks it feels almost anti… It’s like people that are good at computers are geeks but people that like football
Adam Crawford 8:44
Lucinda Bray 8:45
football fan, and, and yeah, so that will help the research next week.
Adam Crawford 8:54
Really looking forward to that. It’ll be good.
Lucinda Bray 8:57
Great. Next one. Favourite tactic or platform?
Oh, this is so difficult. Favourite tactic or platform, favourite tactic of the week. What have we done this week that I thought was a really good tactic?
Adam Crawford 9:14
I think I know platform wise because we’ve used this a lot this week. Asana.
Lucinda Bray 9:20
Yeah Asana that is a good shout, actually. Yeah. Asana. Asana is a staple. it is super good.
Adam Crawford 9:27
Managed everything we’ve done, which is amazing.
Lucinda Bray 9:30
Yeah, I just love taking off to do’s. I love the way that Asana gives you a little celebration in the bottom corner when you’re done it. It goes whee which is why my to-do lists are getting even more broken down and like Open My emails – tick
Adam Crawford 9:48
yeah ticking off is just the best thing ever.
Lucinda Bray 9:50
Yeah, yeah, that’s a good shout. Asana. I was gonna say we’ve done doing some testing on some of the new display ads that you can do through Google ads, and they’ve been working really well actually. better than I thought they would.
Adam Crawford 10:01
Google ads as well as Asana.
Lucinda Bray 10:04
Yeah, cool. Next
Adam Crawford 10:10
Strangest fact. Ah, geez. I’ve not been. I’ve not been kind of keeping up with facts this week but strangest fact just
Lucinda Bray 10:20
You’ll have more next week from your research
Unknown Speaker 10:22
Not business-focused okay, but just a general fact. That was kind of strange-ish. And was that hallelujah that’s kind of renowned for being done by Jeff Buckley, was done by another man.
Lucinda Bray 10:42
Unknown Speaker 10:42
And it was. Yeah, and it was redone I think twice before Jeff Buckley actually picked it up. And apparently when it was first written, there was about 30, 20 to 30 pages worth of writing.
Lucinda Bray 10:56
Leonard Cohen, that I think Hallelujah is probably one of the most covered songs, Yeah. But Leonard Cohen songs in general Leonard Cohen is one of my, where’s my other half actually brought to my attention more book. Like, if you’re on Spotify, that would be my Spotify Tip of the Week. Do Leonard Cohen Covered because if you ever hear any Leonard Cohen songs or even like any Leonard Cohen interviews, he’s one of the guys that goes, yeah wrote the songs, but they’re usually better when other people sing them. And as Yeah, like the Jeff Buckley and it was an amazing cover of one of the Leonard Cohen songs that was used for erm, ah, it was the superhero film. That wasn’t Marvel. What was the other superhero film that wasn’t Marvel?
DC, DC it was DC
Adam Crawford 11:41
Lucinda Bray 11:43
No, it was one of the group of them and it was the group of them.
Adam Crawford 11:47
Lucinda Bray 11:48
No, that’s Marvel. God. Okay. So we’re totally failing in the geek bill right now. And this is going to so annoy me.
right, okay, so with time open questions, I’m gonna have to Google, right? What is it? I’ve got it. I’ve actually got it in my Spotify, find it on Spotify and it’s just gonna make for shitty, I mean bad, viewing, I shouldn’t swear.
And it’s in a film.
Adam Crawford 12:33
Yeah, yes the beginning a DC film
Lucinda Bray 12:38
and it’s a brilliant cover. Justice League that’s it
Adam Crawford 12:43
oh, justice league right okay.
Lucinda Bray 12:48
It’s probably because it’s piano as well, piano is my thing. It get’s really good and builds up, sorry we’ll just leave it there.
Adam Crawford 13:02
The strangest fact that all of Leonard Cohen’s songs are sung better by other people
Lucinda Bray 13:13
Ah, that went on a tangent there! Apparently, so Leonard Cohen says.
And fab. So that was our 10 minutes and a random interlude, you can bet that be more random interludes and as we go through doing these things, and congratulations to anyone that made it through our first sort-of live and watch the whole thing because I don’t if I will.
Great. So the idea is yes, that we are going to be doing these every week. Next week’s probably will be another pre-record because the idea is that we’re going to do them every week on a Friday, recording them live on youtube at three o’clock and then posting them again on LinkedIn from four o’clock and, but to next week, we’ve got other things going on in the schedule. the week after that. I think we have our first guest on The second of November we’ve got Nick Murray coming from AAI. He’s going to join us for some questions and the same format, shuffling up the questions, seeing what comes out.
Thank you very much for watching and if you want to find out any more about us and futrsmpl then please do check out our website futrsmpl.com, and that is spelled F U T R S M P L
Adam Crawford 14:21
Lucinda Bray 14:22
Have a good weekend.