FUTRSMPL BRAND CANVAS
All the key elements
of your brand
on a single page
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What is the FUTRSMPL Brand Canvas?
We imagine you’ve all heard of the business model canvas.
To us the business model canvas is the nuts and bolts, the physical cogs and gears.
- How is your business going to function?
- How does it make money?
- What’s it going to cost to make that money? Who you need to work with?
All the fundamental operational aspects of your business.
Whereas the FUTRSMPL Canvas is about your heart and your soul.
- What is the heart and soul of your business?
- What is the vision and the purpose and how are you going to bring that to life?
- How are you going to bring that to life for your employees and for your customers?
Within the FUTRSMPL Brand Canvas we have five key sections:
Foundations: where you are now
In the foundation section, we run through all the basics of what your brand is, who you are targeting, and how you are delivering on your product. What makes you different? What makes you stand out? How do your customers know you from anybody else? What can they cling on to as customers, what in your story is going to make you stand out?
Vision: where you’re going
Your vision is the overall change that you want to make, that you want to see. The long term goal, however, is that quantitative element, how do you know once you’ve got there? Your short term goal might be in the next year or it might be in the next six months. What do you need to do to achieve them?
Challenges: what’s in your way
There are always going to be things in your way when you are developing your business. And a key element of creating a strategy is to understand what those challenges are and to create a plan to get over those challenges and those obstacles. Once you have developed those first three things, you can move on to creating your strategy.
Strategy: how you’re going to get there
Now we split our overall strategy into a few key areas to make sure that you have strategic objectives that are rounded across your whole business, that you have marketing strategies that cover each stage that your customer will go through, and that you are working to quarterly objectives, 90 days to make sure you can get as much out as you possibly can.
Planning: how are you going to get there? (in more detail)
In our planning section, we challenge you to keep your tactics to a limit, you can only carry out six tactics in 90 days. What would those tactics be? How can you make sure you are doing the right things for your customers? That you can measure the impact, what it’s going to do? That you make sure you’ve got enough time, enough resource enough budget to do it, and, most importantly, ensure it supports you achieving your goals.
Sharing Your Canvas
You can share your Canvas either by printing or by PDF. And if you don’t want certain people to see certain elements, simply close them up. If you just want them to know what the brand is doing right now, only have the foundations section open, then click PDF. Smpl.
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We’re keeping our basic canvas completer free through out lockdown.