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NOT SMPLY A MARKETING CONSULTANCY

Not got the time for the ‘Do It Yourself’ method? You’re in luck.

Futrsmpl

At our core we’re a hands-on consultancy, helping businesses to identify and deliver marketing strategies that get results.

For us, it’s all about getting good foundations in place. We can work directly with you to ensure your brand foundations are ship-shape, simple and strategy based. From delivery support to post-campaign analysis.

Click to expand each section & see how we can help you.

For Us, Marketing Touches Every Part Of A Business

Every action your business takes, every product, process or conversation radiates a message to the outside world. That’s just the way it is.

Making sure those messages are saying the right things and talking to the right people. That’s true marketing.

We don’t focus on a particular area of marketing, such as digital, advertising or above the line, we look at it all, and how it can best work together for the benefit of your company.

How We Can Help

– Understanding your target customers and how best to communicate with them

– Planning your key marketing activities and ensuring they support business objectives

– Delivery support to get plans in to action

– Periodically reviewing your activities to ensure they are working as well as they could be

– Supporting your team to ensure they are working at a good capacity and not burning out

– Providing board level reports and presence

In Its Simplest Terms, Strategy Is Literally How You Are Going To Get Where You Want To Go

It doesn’t need to be bogged down with ‘strategic’ or ‘blue sky’ thinking and lots of jargon terms that may sound impressive but don’t actually mean all that much.

It needs to be simple, clear and have a direction everyone can follow.

We work with you to break down all the possible routes and directions your company could be taking to identify the strongest route forward for you.

How We Can Help

– Analysing the benefits & risks in possible routes based on your company’s goals

– Developing a core strategy for your company that can be easily communicated and distilled through out your teams

– Ensuring your strategy is geared towards overcoming a key challenge for your businesses development

– Working with you to develop supportive strategic objectives

– Periodically reviewing progress to ensure your business isn’t drifting off track.

For Some It Is Fluff, For Others It’s Just A Logo, But For Us It Is So Much More

It is your company’s fingerprint; what makes it unique.

Your brand can become one of the most valuable elements of your company.

Whether your company has been around for years or it’s just starting to see traction, now is the time to identify the strengths and weaknesses of your brand and create a plan to improve them.

How We Can Help

– Developing your identity; from finding a brand name based on emotional connection with target customers though to logo and visual guidelines

– Assessing your current brand and generating key alignment guidelines to strengthen your consistency and outward impression

– Identifying your values and creating a plan for how to embed these into your company culture, internally and externally.

– Monitoring your brand’s recognition and positioning within the market place

With the average adult in the western world clocking up over 8 hours* glued to one screen or another, having a digital presence is a must-have for any business.

Many companies have already invested in e-commerce, organic search positioning and are engaging customers through newsletters, paid campaigns, e-forms and social media but how well are they working?

– Is your current digital strategy geared to increasing your profits and market share?

– Is it covering all digital platforms your customers use?

– Do you update content consistently?

– Is your marketing exploring new alternatives?

If the answer is ‘No’ to even one of these questions it’s time to think of revising your tactics and align it with your customer needs. A full service covering online performance is a must in the fast-paced business environment.

How We Can Help

– Get seen on Google (Search Engine Optimization & PPC)

– Figure out why your conversion rate is lower than average (Digital Customer Journey Mapping)

– Get your brand social smart (paid/community/channel selection)

– Understanding why you might need any of the above.

(*GlobalWebIndex 2018)

IS YOUR COMPANY GIVING OUT THE RIGHT MESSAGE?

And, more importantly, are the right people hearing them clearly?

While us marketers are always going on about finding your ‘niche’, we know a company rarely only provides one product or service and, that often, it can appeal to more than one market.

But just because both your teenage relative and your gran like tea, would you speak to them both in the same way?

Many companies are often guilty of trying to say too many things at once. Cramming in all their product offerings in one burst and sending it to as many people as possible, only for no one to really engage with it.

How We Can Help

– Understanding your target customers and how best to communicate with them

– Identifying what makes your company, product or service different and leveraging that against your competition

– Developing a suite of go-to key messages

– Creating a tone of voice guideline to help maintain consistency when communicating to customers, suppliers, colleagues and more

– Ensuring messaging conveys one point at a time

We truly believe if a company lives and breathes its brand from the inside it will reflect all the more strongly on the outside.

Great things can be started with a simple conversation.

Let’s start ours

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