Top 5 SEO features to include in your developer brief
Getting a new site developed? Make sure these key SEO elements are on your requirements list!
Whether you’re updating your existing site or going for a brand new shiny one. One of the best ways to ensure your site does everything your company needs it to is to work with a developer. Someone who knows all those codey tricks to get things working smoothly.
When you’re all-consumed with what functionality you need in your site, it can be easy to forget about making sure it is search engine friendly. It’s often an afterthought, once your site is live and you realise no one can find it through google.
To save you some of this pain, we have compiled the top 5 features your website cms should have to enable it to be more search engine friendly.
1. Start with your Meta Titles and Descriptions
Whether you’re managing your SEO strategy on your own or using the assistance of a developer, it’s a good practice to explore your ranking on Google or Bing. Have a look at the descriptions and titles and how they transfer your key business message to the potential and existing customers. Intertwine the keywords related to your field but in a conversational way (Without keyword stuffing, please!🤓).
2. Optimise the URL Paths
It might be fun to play hide-and-seek, but when it comes to doing business, keep it simple! Draw a clear route for your new and existing pages using short, succinct phrases in the URLs. Lead clients to the right places while making it crystal clear from the first interaction with the snippet on SERPs.
3. Set your SEO Landscape with the help of H1-H6 and Paragraphs
With an average attention span of around 3 seconds, users don’t tend to read all your text with as much care as you put into writing them. Sorry, if that discourages your writing aspirations, but we have to stay true to each other. The good news is that you can still tempt people to read the full text of your blog or a product page. Get your content well structured with the paragraphs and use the H1-H6 titles to set the content hierarchy. This technique will provide a quick guideline to the users and make their experience more useful and pleasant.
Often, H1-H6 have design styles built in, it can be easy when using content management systems to decide which of these to use based on the what they look like, but bear in mind they mean more than they appear.
REMEMBER: Only use the H1 tag once. – this is an important one for search engines.
4. Apply Alt Tags on your images
Images are a great asset on a website, drawing users through content, creating perspective, all-in-all making things more appealing. They are also a great asset for SEO, but ONLY if you have given them an Alt tag. What are alt tags/descriptions? The alt descriptions or alt tags, as commonly referred, are brief explanations of the content of an image.
Imagine you’ve got a bad connection and the image doesn’t show but there is a description of what that image contained, it’s helpful right? Allows you to understand what the page is trying to convey. That only happens when you specify the nature of every image when you are uploading it on your website. Not only is it helpful for you when your stuck in 3G but it’s much better for blind users using an audio described AND Google likes them too – you’re more likely to get additional traffic on the website through the image searches.
An additional tip here is to make sure that all photos are optimised by compressing images, replacing animated GIFs with video and using correct image dimensions, leading us nicely on to our next tip…speed.
5. Site speed
One of the most important things regarding online customer experience is the speed of a website. Faster the website, happier the user. Don’t forget about this correlation.
Therefore, you should make sure that you and your developer are on the same page, from compressed images to optimising the main thread work which includes the analysis, compiling and execution of all segments presenting the page – JS, CSS and HTML (you’re developer will understand!). See how fast your website is here.
Keep In Mind
The initial stages of building an SEO strategy, if you and your developer ensure each of these features are thought about when developing your site, it will be much easier in the long run for all involved to make sure your site has great search engine visibility.
Now you have the fundamental capabilities in place to keep the search bots happy, it’s time to think about the content…
Did someone mention content strategy? Have a look at our Content Strategy Article.
If all this is gobbledegook to you check out our Marketing Dictionary
If you have no time or want to understand this stuff & just want it to work, head over to our Digital consulting services and see how we can take care of it for you.